Thought to the floor – Part I

Hello all! I am assuming some interest in building a brand or fashion start-up brought you here. This set of blogs will offer great tips, connections, databases and more that help in the process to get your product from the thought to the floor.

The first part of building an apparel product comes with an idea. We all have ideas, but how we convey, or map the thought out can effect the outcome of the actual product. Great ideas and organization help processes further down the line. These ideas will be carried through the entire process of “Though to Floor”.

Step 1:Get words that are indicative of the season.

I asked my Facebook Friends to share 5 words of Spring. Several people responded. I will be using inspiration from two people who are helping the creative process. Basically they are giving birth to the creative process as it applies to fashion.

Our first creative is Caitlin Foyt:

Caitlin describes what she does as watching. She believes that writing is the outcome of watching the world around her. She writes about many aspects of everyday life on her blog. You can read more about her world by visiting

Once I have the words I usually work with a trusty old-fashioned thesaurus. I begin to map my words to gain more depth to the overall concept.  I believe a professional creative is constantly brainstorming and always plugged into the thoughts of others. The following is a map of these words.

Now the verbal map is created, we can begin to define what images and ideas we will use to begin the design process.

Stay tuned for part II: How to create trends and mood boards for the product line!


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