What are key questions you should be asking before producing apparel?

In my experience, I have met a lot of passionate people who have great ideas. Sometimes the passion can overtake and lead a person to jump into apparel development. Manytimes they can become overwhelmed, unaware, and under budget.  This is highly unfair as many ideas are good, and can be constructively made with lots of prep work. But there are thousands of freelance workers that have worked in the trenches and can assist with the development of ideas into tangible goods. But before you seek these people out, here are some questions to consider.


1. What market segment of the population needs my product?

2. How is my product different from competitors ?

3. What is my budget?

4. How much am I going to pay people to do the work?(Consider skilled people who are highly experienced. Good going rate is $25.00 hr. )

5. How will I sell and market my goods?

6. Am I listening to the expert I hired to help?

7. Ask around for consulting firms, trust word of mouth.


For many these questions are answered by mistakes. I have met people who spend years wasting money,  making a product that fails because the following questions were not answered beforehand. The other issue I find is that a client wants to hear the “YES” word. They want an idea to come to life in just a perfect way. But due to limitations of smaller manufacturing, money, and retail cost, these concepts have to be adjusted to meet these needs. Sometimes because of the above listed issues, the item will not be as perfect as initially conceived. So plan for alterations to initial designs.


For more details I provide a free 2 hour consult about designers concepts. I  can help you  understand what their goods might entail.



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