Mood & Trend Boards

As a new start-up or designer, the importance of clearly defining your brand and direction is really a conceptual process. During this process, I set up a mood or trend board. The reason for this is to convey a direct message, and keep the esthetic for the season. I have seen several newcomers  make ideas, but the message keeps getting lost.  As a result, product begins to suffer, and so does the brand identity.

So, what is a MOOD board? A set of images that create a feeling for time, place, way of living. The mood board is filled with patterns, images, colors, landmarks, etc. These images work together to define the way it will make customer feel.

Examples of fashion mood boards:

printable portfolio_Page_03

What is a TREND BOARD? Trend boards may cover a series of styles, for example all evening gowns. Or they denote color, fabric, etc. Basically your building blocks for apparel.  Several companies that have been in business for a while will do a board of all successful styles from previous seasons. This allows the brand identity and basics to live, without creating more work.

Trend board

Trend board

Note: The image above has images of clothing, color, and textile. This is covering a range of elegant, and easy to wear clothing. The company works with Missy Contemporary.


Hopefully this post helps you create a more cohesive collection. Direction and organization for your brand should always be key.



2 thoughts on “Mood & Trend Boards

  1. I have a question. I’m not as fashion savvy as I know I should be. I appreciate your blog. Is it crazy, at 63, to try to start this venture, with no money, just a desire to see if what’s on the paper can walk down a street or go to a party? I would really appreciate your responce. I like how you make it seem hard, but worth it.

    • Thank you!
      Generally, Fashion startups need money, even if it is for one sample to be made. Mostly because your paying a artisan to create a pattern, sew the sample, and etc. One sample can cost anywhere from 200.00-2,000.00. I believe if it is something you want to see walk down a street, or go to a party.Try it out on friends or a anonymous person. You get more direct feedback, than wearing it yourself. Sometimes we search for what we want to hear vs. what is reality. If it is something you want to do, remember that you need to pay someone for the work you cant do. Good Luck!

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