Mood & Trend Boards
As a new start-up or designer, the importance of clearly defining your brand and direction is really a conceptual process. During this process, I set up a mood or trend board. The reason for this is to convey a direct message, and keep the esthetic for the season. I have seen several newcomers make ideas, but the message keeps getting lost. As a result, product begins to suffer, and so does the brand identity.
So, what is a MOOD board? A set of images that create a feeling for time, place, way of living. The mood board is filled with patterns, images, colors, landmarks, etc. These images work together to define the way it will make customer feel.
Examples of fashion mood boards:
What is a TREND BOARD? Trend boards may cover a series of styles, for example all evening gowns. Or they denote color, fabric, etc. Basically your building blocks for apparel. Several companies that have been in business for a while will do a board of all successful styles from previous seasons. This allows the brand identity and basics to live, without creating more work.
Note: The image above has images of clothing, color, and textile. This is covering a range of elegant, and easy to wear clothing. The company works with Missy Contemporary.
Hopefully this post helps you create a more cohesive collection. Direction and organization for your brand should always be key.